http://www.huffingtonpost.com/2011/06/08/delta-troops-afghanistan-baggage-fees_n_873027.html
This article is about how the airline Delta charged U.S. troops coming back from Afghanistan $2,800 of baggage fees. The troops were informed that they were allowed to take on four bags without no extra charge, but when they all got to the airport they were told they were only allowed 3/person and would have to pay $200 extra for each bag. After this incident the soldiers posted a couple of videos on YouTube criticizing Delta for their service and talked about how unhappy they were about being charged when told ahead of time that they were allowed to carry on four bags.
Although this event happened over the summer, I heard about it recently in my marketing class. I found it interesting because Delta actually change their baggage policy due to the immense negative feedback from the community. Citizens thought it was unfair and unethical of Delta to charge the men and women fighting for our country when they've already done so much.
-Tina Nguyen
This article really bothers me. You want to talk about bad press this takes the cake. Our Soldiers risking their lives in Afghanistan have to pay money for bag fees. Even to us normal flyers the bag fees are ridiculous. Alot of people will think twice now before they fly delta.
ReplyDeleteTrevor Goggin said...
ReplyDeleteThis is ridiculous. What kind of organizational behavior is that? These soldiers are defending our nation and protecting others from terrorists. I think this is one of the worst organizational stories stories I have ever heard. This is just terrible; Delta will be in the doghouse for a while with all this terrible media coverage.
i am also very bothered by this article. They are risking their lives for are freedom, and Delta lies to them about the four bags and then charges them for having an extra bag. This in not right. Im sure Delta is going to or have fixed this situation as soon as they can. Southwest a competitor with Delta makes it a point in their commercials to charge very little for their customers baggage, and i'm sure Delta cant afford to make this kind of mistake again
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